Bloom FSA 360 [Dragonfly & Blackbyrd]

  • In charge of overseeing the complete infrastructure in terms of branding, marketing & business development of Dragonfly & Blackbyrd, as well as proactively sourcing/handling event inquiries


  • Developing the company’s brand presence on print & digital, which includes intense social media planning, adaptation of electronic mailers & communication usage to connect & engage with consumers, PR & media


  • Leading & training the branding/ marketing and creative design/ multimedia team, while fully understanding & implementing the framework, SOP, financials & external competitive set of the company


  • Establish weekly, monthly & annual plans in marketing Dragonfly & Blackbyrd, identifying core consumer target audiences, building a relevant narrative in representation of the restaurant, lounge, and club alongside my team, while handling & overseeing coordinations of key events at venue


  • Actively managing outlet’s entertainment programming, creation and execution of weekly signature night content, along with research works on relevant competitors


  • Forecasting the evaluations on marketing budget, risks, and outcome of the company


  • To effectively represent company’s brand imagery & integrity as the primary communication between consumer, clientele, media outlets, and business partners with company’s management