Resume

Resume

/My entire career

Education
2006 - 2010

High School Education

SMK Sinar Bintang, K.L., Malaysia

  • - President of Red Cross and Red Crescent Society
  • - President of Music Club
  • - President of English Language Club
  • - Best Creative Arts Award

American Degree Transfer Program

HELP University, K.L., Malaysia

Spent freshman and sophomore years studying Psychology and Mass Communication courses.

2011 - 2013
2013 - 2016

B.A. Journalism and Mass Communication

Drake University, IA, United States

RADIO/ TV PRODUCING and ADVERTISING double major, JAPANESE LANGUAGE AND CULTURE minor, LEADERSHIP concentration alumna.

  • - ALPHA MU GAMMA National Honor Society member.
  • - Nominated Oreon E. Scott Award - Valedictorian
  • - Nominated Top Senior
  • - Outstanding Senior Award
  • - Donald V. Adams Leadership Alumna
  • - Presidential Scholarship Award

Experience
June 2019 - PRESENT

Bloom FSA 360 [Dragonfly & Blackbyrd]

Brand Manager

  • In charge of overseeing the complete infrastructure in terms of branding, marketing & business development of Dragonfly & Blackbyrd, as well as proactively sourcing/handling event inquiries
 
  • Developing the company's brand presence on print & digital, which includes intense social media planning, adaptation of electronic mailers & communication usage to connect & engage with consumers, PR & media
 
  • Leading & training the branding/ marketing and creative design/ multimedia team, while fully understanding & implementing the framework, SOP, financials & external competitive set of the company
 
  • Establish weekly, monthly & annual plans in marketing Dragonfly & Blackbyrd, identifying core consumer target audiences, building a relevant narrative in representation of the restaurant, lounge, and club alongside my team, while handling & overseeing coordinations of key events at venue
 
  • Actively managing outlet's entertainment programming, creation and execution of weekly signature night content, along with research works on relevant competitors
 
  • Forecasting the evaluations on marketing budget, risks, and outcome of the company
 
  • To effectively represent company's brand imagery & integrity as the primary communication between consumer, clientele, media outlets, and business partners with company's management
 

AFORADIO

Radio Host/ Content Curator

  • Overseeing content programming for weekly WMWRADIO programming on Aforadio
 
  • Active scriptwriter and managing content research for radio show content
 
  • 1/3 voice and main blog curator of the weekly electronic music radio show
 
  • More about WMWRADIO on Aforadio HERE

2019 - PRESENT
2018 - PRESENT

Wired Music Week

PR & Media Director

 
  • Overseeing vision, alignment, and execution of company's media relations and press content development
 
  • In charge of company’s editorial & creative copywriting and assisting on overture of WMW's brand partnerships
 
  • Forecasting and evaluation on risk management of the company's overall branding image
 
  • Organization & implementation of WMW's media planning and strategy

Brixton 23, KL

Head of Marketing & Business Development

  • Obligation for overseeing the overall marketing & business development of Brixton 23, as well as proactively sourcing/handling event inquiries
 
  • Single handedly built and managed overall company's social media, EDM platforms, website development, and engagement on digital and print platforms with consumers, PR & media
 
  • In charged of company’s event groundwork, coordination, and execution working closely with the F&B department
 
  • Actively managed venue's entertainment sourcing/ programming, creation and alignment of signature weekly night concepts along with research works on relevant competitors
 
  • Forecasted in evaluation on marketing budget, risks, and outcome
 
  • Held responsible on brand imagery as the primary communication between consumer, clientele, and business partners with company's management
 

2018 - March 2019
2017 - PRESENT

DJ Mag Malaysia

Head Content Editor & Advertising

  • Overseeing overall content development & editorial copywriting on website and magazine
 
  • In charge of company’s Marketing digital platforms and brand partnerships

Zouk Club Kuala Lumpur

Senior Marketing Executive

  • In charge of company’s overall editorial copywriting, while creating dynamic multimedia content
 
  • Acting as the main Public Relations & Media liaison, while managing vendors & several collaborations
 
  • Overseeing overall website and front/ back-end development utilizing SEO, SEM, & optimization skills
 
  • Responsible for company’s overall content and event management, sustainability & new event creations
 
  • Leading company’s digital platforms & overall social media profiles

2017 - 2018
2017

The Walt Disney Company

Cast Member

  • Successfully graduated from Disney Leadership and Cast Engagement & Human Resource courses
 
  • Demonstrated problem-solving, decision making and verbal skills ,while engaging with an average of 55,000 guests on a daily basis.
 
  • Trained and assisted with stage managing shows and live performances in the Walt Disney Co.
 
  • Participating in multi-dimensional team, enhancing guest experience

ESPN

Productions Assistant

  • Extensive experience in behind-the-scenes work including ESPN & House live games
 
  • In charge of video shooting, photography, replays, video board, and productions for state universities games for different schools

2015 - 2017
2016

Urban Plains

Content Producer

  • Produced trend-worthy content that will help increase viewership and user interests
 
  • Extensive videography and editing for stories, including copywriting for articles published on Urban Plains
 
  • Co-hosted a podcast discussing matters on Urban Plains: Listen UP! Hunger Pains
 

Alphalete Marketing

Account Manager

  • Involved in on-site promotional sales and marketing
 
  • Expanded leadership and communicative skills in training sales representatives

2016
2015

Des Moines Radio Group

Promotions Assistant

  • Expanded on-air experience in engineering live radio remote broadcast using softwares like VoxPro, Audacity, OMT, iMediaTouch, etc.
 
  • Assisted in planning and execution of station's marketing campaigns

Freelance Photographer

Appointed Photographer in collaboration with Metro Concerts Live, taking photos for Hoobastank, P.O.D., Rob Zombie’s lead guitarist – John5, and many more. Freelance photographer for The Times Delphic, submitting pieces on a weekly basis.  

  • Appointed Photographer in collaboration with Metro Concerts Live, taking photos for Hoobastank, P.O.D., Rob Zombie's lead guitarist - John5, and many more.
  • Freelance photographer for The Times Delphic, submitting pieces on a weekly basis.
 

Nov 23
Awards
2016

Oreon E. Scott Award, Top Senior, Outstanding Senior Award

Drake University, IA

Nominated

Donald V. Adams Leadership Alumna

Drake University, IA

2016
2013 - 2016

Presidential Scholarship Award

Drake University, IA

Merit-based scholarship

Best Creative Arts Award

Sinar Bintang High School, K.L.

Won

2010
End

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